The people involved in this process are the decision makers of the key drivers of your business as your website is a real Income Producing Online Business that you are building.
Your Internet Business Consultant and will do the following:
- Identify your problem areas in your current online internet presence
- Do an audit into your current marketing metrics
- Identify your core online market that is profitable
- Identify your online competitors strategies
- Calculate your aprox Cost Per Lead or ROI
As your Internet Business Consultant we will also identify your marketing messages that you want to portray to your market using these elements:
- USP: Unique Selling Proposition - what makes your product or service different from your competitors websites, so when people are comparing the first 3 websites they find, they choose yours in that first 4 seconds of viewing time.
- Sales Copy (wording on the web pages) to relate to your market
- Types Of Images / graphics to use to have market match based on information of demographics of your typical website visitor. Eg 20- 30 year old male or 40- 60 year old female
Our approach to websites starts with the marketing objective, all website fall into one so three objectives:
- Branding
A branding website is a promotional tool used to build the brand. No direct leads or sales are generated from a branding website. - Leads Acquisition and Direct Response
A Direct Response website is designed in a way to solicit a direct response, either to pick up the phone and call , or to leave a message thought the contact page. Our Direct Response website can have a click through rate of up to a massive 40%. - Direct Sales
A direct sales website makes money directly online. All Blue Chili's web applications are direct sales. we have a proven system for designing direct sales sites with very high conversion rates.
Our process begins with the objective
Our process begins with a personal consultation where we explore the marketing objective, your needs and your vision of the website. we than work on your branding (if required) and develop an online strategy and marketing guide for the website which includes wireframes. our experienced team of graphic designers then put together a website based on the wireframes and marketing creative. Finally we slice the website up and code it into a content management system.
We only pay Wholesale Traffic prices compared to your competitors who paying Retail Traffic prices for the same traffic on Google.
By getting cheaper prices with higher Ad positions on the Google Results Page than your competition means you get cheaper advertising and more volume. Paying more for their advertising means that your competitor's marketing budgets are exhausted long before yours and your advertising is better placed and longer lasting.
We drive targeted potential clients instantly to your site which creates instant leads or sales.
When we provide paid traffic (Awards) we are buying traffic using 100's of keywords. Every single keyword that produces a conversion (sale or phone call or email) is tracked for you through your website. After a few months of paid traffic from the 100's of keywords we are marketing, you will have your top 5-20 keywords that are most profitable for your business based on the number of website conversions and searches per month. It is impossible to pick in advance what the top 5-20 most profitable keywords are so we use the paid traffic as a research and tracking tool to determine these words.
Why Do We Want To Track These Keywords?
Because of the fact that it is not practical (too expensive) to provide SEO on 100's of keywords, we must use the measured research and traffic results to select the best 5-20 keywords to maximise your ROI. Following this process, it is then simply a matter of making the decision based on solid data to initiate your SEO strategy, to market your profitable keywords by having Page ONE results on Google and thus quadrupling your traffic.
By owning the top position on the left hand side of Google for your most profitable keyword (carefully calculated from instant paid traffic) you will own your market by beating all your competitors in the internet space
Following this process, it is then simply a matter of making the decision based on solid data to initiate your SEO strategy, to market your profitable keywords by having Page ONE results on Google and in turn quadrupling your traffic.
Interaction & Support
We test and monitor everything! We constantly monitor every aspect of your project to establish what produces the optimum rates of conversion of people visiting your sites.
We remain in constant communication with you and provide data and direction of what should be your next steps in your digital marketing strategy based on results!
