If you have one or more retail stores and you don't use email to increase store traffic, you may be missing a huge opportunity. According to the USC Annenberg's "Surveying the Digital Future: Year Four," 75 percent of Internet purchasers say they shop online, then buy in retail stores. Think about that! Email marketing will help you:
- Build ongoing online communications
- Cleanse your databases
- Grow your databases and acquire new contacts
- Help with your call to actions and business growth
- Integrate digital communication in your marketing mix
- Understand your market and customers
- Provide you business intelligence with reports and statistical data at any time
- Generate revenue by leveraging existing and unused client databases
- Create opportunities for joint promotional campaigns to assist you to grow your databases with key strategic partners
